Why simply marvel at the beauty, history and vibrancy of Milwaukee’s East Side when you can live it? Eastcastle Place puts you right in the heart of this eclectic community, rich in culture, shopping, dining, entertainment, and more. Just open your door and almost everything is within walking distance! Don’t feel like walking? Eastcastle Place offers accessible transportation to get you where you want to go.

Located at 2505 E. Bradford Avenue, Eastcastle Place is only a few blocks from beautiful Lake Michigan and Bradford Beach. Sun, sand, and surf are only a few minutes away.

Food and drinks are available at two local hot spots, Moosa’s custard stand at the south end of the beach, and The Dock at Bradford Beach sports bar on the north end.

Is bird-watching your passion? As part of the Mississippi Flyway, Bradford Beach is a birder’s paradise and serves as a primary migration route for over 228 species of migratory shorebirds and waterfowl.

Hungry? Craving Mexican, Middle Eastern, American, or Italian? A light bite or a relaxing cup of coffee? Eastcastle Place is conveniently located near historic North Downer Avenue, one of Milwaukee’s most popular destinations for fantastic dining. Just a mile away is East Brady Street, another dining hotspot. Whether it’s coffee, breakfast, lunch, appetizers or dinner, the East Side is serving up options!

• Café Hollander
• Belair Cantina
• Harry’s Bar and Grill
• Henry’s on Belleview
• The Diplomat
• Stone Creek Coffee
• Beans & Barley
• SALA

• Canela Cafe

Of course, Milwaukee is renowned for beer. If you’re thirsty, there’s no shortage of bars and wine bars in the East Side.

• Regano’s Roman Coin
• Good City Brewing
• Balzac Wine Bar

• Draft and Vessel

Milwaukee is a year-round destination for cultural activities that inspire and entertain. There’s something for everyone, from the young to the young-at-heart. Live music. Street festivals. Delicious food. Milwaukee has it all!

• Brady Street Festival
• Oktoberfest, Brewfest, German Fest, Irish Fest, and more
• Jazz in the Park
• Bastille Days
• Milwaukee Oktoberfest
• Milwaukee Brewfest
• Milwaukee Air & Water Show
• Music Monday at Lake Park

• Downer and Oriental Theatres

From books and unique gifts to clothing, food specialties and more, Milwaukee’s East Side features a variety of stores and shops for your shopping pleasure.

• Boswell Book Company
• GoodLand Home & Goods
• Art Smart Dart Mart & Juggling Emporium
• Glorioso’s Italian Market
• Peter Sciortino Bakery

Take Advantage of Active Senior Living in Milwaukee’s East Side

In the heart of all the action is Eastcastle Place, a distinctive senior living community immersed in East Side culture. Since 1884, Eastcastle Place has been a place of welcome for seniors who appreciate more of everything that makes life rich and rewarding.

Today, Eastcastle Place invites seniors to leave behind the worries of home ownership and any concerns about future healthcare needs. As a Life Plan Community, we offer a full continuum of care all under one roof, including assisted living, memory care, skilled nursing, and rehabilitation.

With an exciting new expansion scheduled to open soon – featuring stunning new independent living residences, a brand-new lounge, bar and bistro, and more – now is the time to revel in a lifestyle of ease, confidence and inspiring possibilities.

While there’s plenty in the East Side of Milwaukee to keep you busy, greater Milwaukee beckons you to explore, discover, and enjoy.

Visit the Milwaukee Art Museum and its collection featuring over 25,000 works of art.

Milwaukee is the birthplace of a variety of recognizable products, most famously, Harley-Davidson motorcycles. Visit the Harley-Davidson Museum with its astonishing collection of motorcycles and memorabilia. Stop by The Iron Horse Inn next door for dinner and drinks.

Spend the day at the Milwaukee County Zoo and its 190 acres of animals and attractions.

For beer lovers, no brewery tour is complete without a visit to the iconic Pabst Mansion (built for Captian Frederick Pabst, founder of the Pabst Brewing Company) and a stop at Lakefront Brewery where they offer tours of the brewery, plenty of varieties of beer, and a favorite local fish fry.

The Historic Third Ward is a Milwaukee must-see. The creative hub of the city, it is home to art galleries, studios, performing arts venues, dining, boutiques, and more.

Stroll along the Third Ward Riverwalk, a picturesque, three-mile-long walk that winds through the city, connecting the Historic Third Ward, downtown Milwaukee and Beerline B. neighborhoods.

Traveling with children? The Betty Brinn Children’s Museum features fun events and hands-on exhibits they’ll love! A visit to Milwaukee Public Museum is educational as well as engaging. Dedicated to inspiring the next generation of STEM majors, Discovery World sparks curiosity and creativity.​​​​

An attraction unique to Milwaukee is the Mitchell Park Horticultural Conservatory. Also known as the Mitchell Park Domes, the conservatory features large domes that serve as greenhouses and botanical gardens. Love the great outdoors? Milwaukee boasts over 150 parks, miles of scenic trails, golf courses, beer gardens, dog parks, and more!

If all this sight-seeing has worked up an appetite, visit Milwaukee Public Market, the most unique downtown food destinations, featuring freshly prepared foods and artisan ethnic products.

Take in a Brewer’s game at American Family Field (formerly Miller Park). Or join the roar of the crowd at the Fiserv Form and cheer on the Milwaukee Bucks.